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Author Archives: tommytrc
How to Avoid PURL Data Risks
by Crystal Uppercue, contributing writer, Inside Direct Mail Weekly As technology has evolved, so have consumers’ concerns surrounding the use of their personal data. Not only are they leery of providing information, consumers also are leery of who uses their … Continue reading
Five Ways Not To Squander The Subject Line
by Andrew Robinson, email Insider, mediapost.com As noted in recent Email Insider posts, e-mails are most likely to get opened not only when they are personalized, but also relevant to the recipient. This is especially true for the subject line. … Continue reading
Posted in 1:1 Personalization, General
Tagged attention, Email, Email client, email marketing, Mail, Marketing, open, subject
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The Better the Offer, the Better the Personalized URL
by Heather Fletcher, contributing writer, Inside Direct Mail Weekly There’s no substitute for a good offer. Sylva Wilson, marketing analyst with St. Louis-based machine tool distributor Hartwig Inc., says it’s best for the offer to be a bit of a … Continue reading
Posted in Uncategorized
Tagged direct, Landing page, Marketing, PURL, Uniform Resource Locator
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4 Reasons Why Direct Mail Can Co-exist in the Social Media Age
by Ethan Boldt, editor-in-chief, Inside Direct Mail Weekly Ever since the economy hit a major road bump more than a year ago, investment from most companies in direct mail similarly has slowed. Meanwhile, new, cheaper channel players like email, social … Continue reading
Personalized URLs Power the Conversation … and, Most Importantly, Pay Off
by Heather Fletcher, contributing writer, Inside Direct Mail For companies that had their heads in the clouds when it came time to upgrade their computers, Hewlett-Packard, Intel and JDA Software Group thought it was time for some skywriting. The technology … Continue reading
Posted in 1:1 Personalization
Tagged Advertising mail, Business, Direct marketing, Marketing, personalization, PURL
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HC Miller’s MindFireInc Client Success Story
Back in October of last year, I was asked to be interviewed by Mindfire and tell of our start up experience with their tool, Look Who’s Clicking. Mindfire’s people, tools and approach were the right combination for HC Miller. When … Continue reading
Posted in 1:1 Personalization, Social Media
Tagged hc miller, hcmimpact, look who's clocking, mindfire, mindfirellc, personalization, PURL, software, training
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How to be a Killer Social Media Advocate
I had the opportunity to join Jess Dennis from Red Shoes PR in speaking at Leaderfest for one of the breakout sessions. The topic for their discussion is how to be a killer social media advocate for your business. 5 … Continue reading
Marketing Heaven, in 2011
How we market, position and promote our business continues to evolve. Whether your target audience is an investor, existing customer or a potential client, using multiple channels to connect with them has to be a key strategy for your organization … Continue reading
Posted in General, Social Media
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The 4 P’s of a Successful Direct Marketing Campaign
When you think of a successful direct marketing campaign, many important elements come to mind- from landing pages, to survey questions, to thank you emails. Certainly there are too many components to keep straight to make your campaign as successful … Continue reading
Posted in 1:1 Personalization
Tagged Advertising and Marketing, direct mail, email marketing, Marketing, targeting
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An introduction to QR Codes
My local social media pal Sarah Schneider showed me this video on QR codes. What a great little ditty for the QR code newbie.
Posted in 1:1 Personalization, Social Media
Tagged Marketing, QR Code, quick response, Social media
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